The Signup Hello Email 4. If I can’t, I move on deciding it wasn’t meant to be. Jon Buchan, Director of Charm Offensive, says: So many cold email approaches fail because they go straight to persuasion. Constant Contact offers over a hundred beautifully designed email templates for your business. Does it have a clear CTA? This email starts with LeadFuze and ends with how LeadFuze + my company could equal great results. Using templates will speed up your sales process, and you’ll impress your future clients with your quick responses. Content Marketing Manager at LeadFuze, Dave Parsons, Field Marketing Manager at Donatos Pizza, says…. Cold Email Templates 8 follow-up email templates that will ⬆️ your reply rate. Follow-up Email Introduction. In B2B sales, you often find yourself trying to reach prospects who probably have never heard about you or your company before. 11 Powerful B2B Email Templates That Win Customers 1. Have you ever felt like you were being watched? He’s done it a few times. If so, deliver a simple text-based email from them asking for a quick favor from the recipient. He clearly states the purpose of the email and includes information about previous clients to demonstrate his credibility. So we’ve compiled 7 of the most inspiring email templates from B2B companies of all sizes and industries. I hate to be the bearer of bad news, but if you’re in B2B sales, the world is against you. First, you need to make impact. How to write a sales email sequence that draws replies Here’s just a few variables to test: Personalization and differentiation is the key to cutting through the noise. Use that human truth to your advantage with this B2B email marketing template. Take this example from Attach.io: This is an effective cold email template for a number of reasons: 1. Forster Perelsztejn (Steli Efti recently talked about this in a piece about enterprise sales pitfalls and the role that CEOs play in the sales cycle.) — Richard Harris, Owner of The Harris Consulting Group. The 10x personalization approach is the idea of making sure the prospect feels like you’ve truly done your research. Content Marketing Manager at Nutshell. What’s your calendar like next week? Do the campaigners know their audience? B2B Cold Email Templates for Outreach and Relationship Building. The Demo Email 5. Instead of sending the typical cold email I sent a real email reply as a newsletter subscriber/reader to a few sites where I wanted to get covered. Head of Acquisition at Prospect.io, Jonathan Grana, Co-founder & CEO at Interseller, says…. One of the most popular cold email strategies is asking the recipient if they’re the right point of contact. I responded within three days and have been a client ever since. Interest — Relate to their interests to keep them engaged. But this email I got not so long ago was a masterpiece of targeting and scalability. If you’re looking to increase your sales, I would love to set up a meeting and talk more. Most frequently used follow-ups in marketing and sales departments all over the world. LOL. Some tools that can help you gather this type of intelligence about a prospect are BuiltWith.com, DataNyze, NerdyData, and Wappalyzer. This has an image that shows us at #1, proving it. 2. (Creating new content is far more exciting than going around begging people to link to it, after all.). Like so: Subject: Managing payroll is rough. But email is still the beating heart of most marketing campaigns – particularly for B2B marketers. Let the conversation and pitch flow from there. Create a predictable & repeatable sales model for your company in 30 days. One Critique: Going straight for the call. If you have the time, I recommend that you write a new email from scratch. The reminder email isn’t exactly a welcome email, but it’s an important follow-up to make if your initial welcome email didn’t inspire any action. Those steps come later. That’s why it’s important to never copy and paste an email and run with it as is. By placing the problem front and center in the email, the salesperson forces the recipient to confront the problem and decide whether it actually resonates with them. I wanted to reach out to you because we are in the same {LinkedIn Group, Slack Group, Association, etc} , {Link To Group} and I think I may have something interesting for you. He set the expectation of how much TIME I would need to invest to learn more about how we could work together. I’ve got a bit of availability on Thursday and Friday this week if you have time for a quick call to discuss—let me know. B2B re-engagement email examples 10. experiment your way to more effective sales emails. An inspiring quote and a quick action item to crush your day. Any market-leading B2B company wants to know what they can do to build on their success, but many won’t want to hop on a call right away. Each one is easy to edit and customize, so you can use it for whatever you want to say-whenever you want to say it. Managing all the restrictions, and giving tough competition to the creativity showcased by the B2C email marketers, there are a few companies in the B2B niche that have stood out with their emails. open rate. Ron Burgundy is a hilarious, yet thoughtful choice that continues the “big deal” theme. The “right contact” approach is a great strategy especially when reaching out to senior executives at a company. Break through the noise with emails that sell, Run and track video calls from within your CRM, Keep a close eye on the metrics that matter, Personalize your CRM to your sales process, Turn more inbound leads into sales dollars, Make remote work your sales team’s advantage, Multiply your MRR with the CRM built for SaaS. Warm email prospecting: How to make more sales by writing to an audience of one, Proudly built and supportedin Ann Arbor, Michigan, 1. (And maybe a little creeped out, true.). Margo Aaron, Founder of That Seems Important, says: Most people tell you to pitch a few ideas to an editor. Learn how to use Close to increase efficiency and close more deals in less time. If I did my homework correctly you are spending {Estimate} per month on {Service relevant to yours} at {Company website} and {Any other information related to the spend}. Being able to cut through—especially if it’s done in a unique or clever way—is persuasive in itself. Here was his response: Interestingly enough, just a few days ago I received this exact style of cold email pitching a guest post on our blog. A nod. These editors are busy and are used to being screamed at and spoken to by entitled PR people who don’t do their homework. A new 60 second sales motivation video every day. My calendar is pretty flexible this Friday if you’re around for a call. Email Conversion Engineer for SaaS + Startups at www.lauralopuch.com. Mentioning your customers more than you mention yourself is a rule that is broken all the time in cold email outreach. Books, email templates, checklists, sales scripts and much more. The end goal is to secure a response. So, remove anything on your message that diverts from this objective. We’ve worked with others in your industry like [Company 1] and [Company 2] . The very first line starts with something like, “We’re the best people in the world at X…We’ve worked with X client and our groundbreaking X technology is a world’s first…”. B2B cold email template. You need to be familiar with what that outlet publishes and what kind of audience they target. Action — Ask them to click, reply, or purchase. In other words, you’re using your prospect’s website to grab their attention and then you just need to connect your sales pitch to it. Here’s the video I sent them. When I found this out, I was kind of floored and it made me change the entire way I do business. If you are an amateur salesperson you can refer to this template or you can use it for emailing your prospects. In two sentences he summed up his entire operation and made it 5th-grade-easy for me to understand their model and how I could BENEFIT from working with them. That’s all it said. I can’t come up with ideas for my life. Use your marketing emails to remind clients about products or services they have not used for a while. If you’re not the appropriate person to chat with, please let me know whom I should connect with. Your job is to sell the idea that a call or meeting with you is not a bad idea. It was a very short email that starts with praise, includes targeted tease (he’s a sales guy, so the research was very relevant), and only asks for feedback. This is the cold email format that I used to attract a $20,000 client for my business, and get another client a 33% uplift in replies on their recent cold email campaign. Now you can use these email templates within the Close software, making it easy for you to organize, create, send, and track them all in one location. I work at a {Company Name} and we {Value proposition}. 7 subject line templates to get your email opened; 12 sales email templates to increase response rates; And best of all, you can copy and paste all of the subject lines and sales email templates found in the guide immediately so you can start reaching new prospects today. Ben Goldstein, Content Marketing Manager of Nutshell, says: Anyone who does content marketing for a living understands what a pain in the ass it can be to secure backlinks to your content from reputable sites. One of the best recent cold emails we received was a great example of B2B personalization. It doesn’t matter how persuasive you are. I also reached out to [Colleague 1] and [Colleague 2] to try and lock down someone at your company in this space. Desire — Show how they benefit from your offer to arouse desire. We’ll start with B2B email marketing examples from the top of the funnel and work our way through the entire customer journey to help you increase engagement and deliver better results from your email marketing strategy. It felt warm—even though it was completely cold. Invitation emails are a critical component to bring partners on board as B2B collaboration users in Azure AD. A laugh. Better yet, make it a flattering question or something close to an area they enjoy, and build the relationship first while simultaneously getting qualifying info. As I drafted my pitch, I forced myself to answer: What’s in it for them? Your email platform is likely already configured to deliver marketing messages from an individual, often the business development professional assigned to that account. Template from: Heather R Morgan, writing for Hubspot This template reportedly generated a 57% open rate and a 21% response rate, likely because: The subject line highlights an attractive proposition, but leaves enough to the imagination to make the recipient want to open the email and learn more. (In the example above, I replied to an Inc. newsletter, so the subject line was theirs.). All the best resources to make you and your sales team a force to be reckoned with! She totally lured me in and got the information that she wanted, all for a $5 Starbucks gift card and a first class stamp. Screenshots are a fantastic way to show that you have done your homework and also communicates a story quickly for a prospect, allowing us to not just send over a wall of text. Most recently, [Your Company] has started assisting companies like yours solve [problem] by tackling these three things: We’ve worked with clients like [Customer 1] and [Customer 2] and they’ve seen amazing results. Greg d’Aboville, Head of Growth at WisePops, says…, Greg d’Aboville The same rule applies to cold emails or any form of effective advertising. Understanding psychology can completely change the way you do sales. The communication is next. Use my tips and create your own from scratch. So I replied to Molly with: OK, Molly…..so I just got my mail today and wouldn’t you know it there was the Starbucks card. Because that’s what a good sales email template is all about: scaling a tedious process while getting it just right. Our own team has taken advantage, and we continue to receive positive feedback from other sales professionals who’ve had success with these resources. 279. emails sent. Jeremy Leveille So, I decided to go use it and then do some research on your company while I enjoyed a Java Chip Frappuccino. Just reply to this email and I’ll give you a product demo. I’m lip syncing the song, “Welcome to Atlanta” while wearing an Atlanta Hawks throwback jersey, then I have a quick value prop that adds value but is conversational, concise and non-salesy and end it by name dropping two customers we have in Atlanta—since the prospect is also in Atlanta they probably know those companies. In the meantime, I think you would also appreciate this blog post we wrote that highlights everything you should know about [service]: [LINK] — Check it out and let me know what you think. This was a while ago but at the time we released some interesting research on winning vs. losing sales proposals. Personal email sequences: We’ll remember the follow-up for you What’s funny about the above email is that I immediately went and checked my mailbox, and lo and behold, there was the Starbucks card. 3. It starts a conversation instead of going in for the kill right away, it’s easy for me to respond to which is low effort, and it shows you did your research so it’s relevant. If it’s a cold email, your goal is a response. Want more proven email templates? Sales email templates for B2B prospecting are a really important part of your sales cycle. Imagine for a moment that you wanted your other half to make you a cup of tea or coffee. Take a look at their responses below and learn the cold email tactics that they’ve used to hook more customers. The template below is an example of how this could work for a cold B2B email: Subject: What you should know about [service (e.g., payroll, inside sales, marketing)]. It’s not an easy approach to implement but if you’re going after enterprise deals, 10–20 minutes of research might be all it takes to cut through the clutter and close a game-changing customer. You should be spending more time on [priority task] and less time dealing with 401ks, benefits and payroll management. This business email example leverages personalized website screenshot. We love being helped and we love doing the helping. We’ve sent literally thousands of cold emails over the years and have learned quite a bit about which techniques lead to a conversion and which don’t. I sent this email to a super targeted list of prospects in Atlanta. B2B Email Template Requesting a Meeting The idea of this email is to show that you understand how busy the recipient is and how much they value … Honestly, I was not his ideal customer profile and I told him. Josh Slone I had to convince them that I could deliver. SEO Manager at YourParkingSpace. Ryan never responded. In this case, it was such a good pitch I had to say yes. Make sure to constantly experiment your way to more effective sales emails. The email template above focuses heavily on the pain points of payroll and how the sender’s company could take those burdens off the recipient’s plate. You can’t send this kind of email to a governmental organization, for instance. Instead, modify the templates to fit your own voice and your own story. The best cold email I’ve ever sent got me featured on Inc.com. OK, maybe not the entire world. With the majority of email users being able to read the first several words of your actual email, this sender knew that we would not only see the subject line, but also “…you’re kind of a big deal.”. Sometimes their emails are public, other times I need to stalk them on LinkedIn, Rapportive, Twitter, and their website. Test your sales email templates to turn up persuasive power. Download the free sales email templates! The “Perfect Match” Article Pitch Email, They got back to me within a day and the piece went live. Below is an example of a B2B engagement email from Hubspot. — Max Altschuler, Founder & CEO of Sales Hacker, Josh Slone, Content Marketing Manager at LeadFuze, says…. Here’s what they said: The email is all about targeting sales leaders in Atlanta who meet our ideal customer profile— the type of account most likely to buy from us and get value from our product. Still not sure whether to send that sales email even after revising it for the 100th time already? Would it be okay for me to reach out next week to share those ideas with you? These days, a lot of the traditional personalization tricks such as using a lead’s first name and mentioning their company in the email are not enough to stand out—even bots can do that. Use these formulas as inspiration and leverage them as you begin crafting your own templates that will land real results. Margo Aaron The Link Building Email. They got back to me within a day and the piece went live. The approach was actually pretty simple. But his editorial assistant did, saying Ryan had passed along my piece and they wanted to publish it—which was good enough for me. The Marketing Content Newsletter Email 3. The Compliment/Benefit/Time/Help Email. For example, if you’re selling marketing automation software, you might write an email like this: Subject: How’s [Competitor] working for you? 22%. There is no way to shortcut this. Here are our 20 field-tested email templates for B2B industries and niches. Just wanted to give you a response and thank you for the coffee. You just need to know who you’re speaking to. I made sure to earmark all the places in my article that the Observer could add backlinks to their own pieces—saving them a LOT of time and indicating I’d done my homework. There has to be a match between what you’ve written (and how it’s written), what that outlet produces, and what their audience wants. Still working off spreadsheets? I had to think outside the box. Dave Parsons Here’s a sample email using this approach: Hey [First Name] – I’m writing in hopes of finding the person at [Their Company] who handles [specific area of focus]. The singular goal of any cold outreach emailis to get a prospect to hop on a phone call. The subject line is personalized and establishes a link between people from both companies, The first sentence establishes a clear link between you and the company, Matt inserts a humorous line, which is always good if it’s short and in good taste, He gets to the point and singles out your company while teasing the why, He offers value and personalization by mentioning improvement possibilities, The call to action is clear and easy to respond to, It’s important to show some personality in your emails to remind people that there is a human on the other end of that thread, but make sure to avoid the cliche of. We posed the following question to 16 experts: What’s the best cold email you’ve ever received or sent, and why did it work? However, a lot of the email design best practices retailers use to capture attention in the inbox still apply. Because I’m a writer, I always start with a piece I have written already and then look around for places where it might be a good fit for their audience. A SaaS startup is (likely) going to appreciate a good gif. Also, including some of their competitors who are customers of ours is another great way to grab their attention. Short, to the point and relevant, this email hit on the pains that a Head of Marketing typically has (i.e., lead generation), provides a solution and gives reference points to our industry (HR Tech). Over the last few weeks, I’ve seen more and more executives complaining about the plethora of automated emails with no true personalization. reply rate. While there are a lot of ways to build a good email, nothing is as inspiring as seeing how other people do it. Gregory Golinski Email Marketing Templates for B2B SaaS 1. It’s important to show some personality in your emails to remind people that there is a human on the other end of that thread, but make sure to avoid the cliche of eaten by alligators. Template: Hi [name], We help organizations like [their company] [problem you solve]. This would be tech companies with between 50-500 employees, based in the U.S. It’s an Atlanta theme. Asana uses email to encourage new subscribers to get involved with the app. Of course, this outreach email wouldn’t work with everybody. This email is a good place to re-share the login URL, include information on how to use the product, and offer training resources to new users. It’s a privilege to get the opportunity to write you.”. Once you’ve done that, it’s important that the first one or two sentences continue to stir up curiosity in your reader. Then persuade. The Product Roundup Emai… There are plenty of B2B email marketing examples like this but what is more important is tо monitor your clients’ behavior and offer them solutions preemptively. Simply sending out a generic sales email to a list of prospects is bound to return poor results. Register for our “Intro to Nutshell” live demo and see why sales teams love us! Just as you found these cold email templates, someone else in your industry has likely also found and started using these templates. You need to make impact first. Sr. Business Development Specialist at LeadIQ. If you’re selling something, you’re obviously trying to solve a problem. A bite. As a result, many executives are putting on their blinders and ignoring practically every cold email that hits their inbox. Co-founder & CEO at Interseller. Email is the go-to form of customer and prospect communication for many businesses today, allowing clear, concise and detailed conversations. For instance, the email ab… In fact, many companies have turned to [Your Company] for assistance and leveraged our [solution] to increase [result]. Not to give every little detail—or to sell your entire offering in one go. Hey , My name is Bob from Closer’s International. As a result, it’s a task that often gets neglected. In fact, 73% of marketers agree that the email marketing is core to their business and 40x more effective than social media for lead generation. Of course, this outreach email wouldn’t work with everybody. A COMPLIMENT that is indirect and concise goes a long way. They focus on using specific words and formulas and forget they’re writing to a human. So how about: “If you make me a cup of tea, I’ll take the trash out.”. Forster Perelsztejn, Head of Acquisition at Prospect.io, says: Writing sales emails is my job, so I’m not easily impressed. But when you’re a B2B sales professional, then your leads, prospects, email service, the government, industry executives and sometimes even the people on your team—they’re all against you. Doing so shows respect, build trusts, and, if done correctly, can leave someone in suspense. CampaignMonitor sent a B2B email to their clients to remind them about their email template builder. These tools can show you the web frameworks, ecommerce platforms, analytics tools, advertising networks and other programs and tools that companies are using simply by visiting their sites. Then communicate. Head of Growth at WisePops, Laurentiu Bancu, Marketing Manager at Paymo, says…, Laurentiu Bancu 65%. What if I told you that I knew exactly what you ate last night, where you purchased the food and how it was made? [Your Company] helps organizations like yours focus on what you do best while we manage the payroll. I sent a Thank You email to Ryan expressing my gratitude for being admitted and used, Ramit Sethi’s “No response necessary” tip, How to write a sales email sequence that draws replies, Personal email sequences: We’ll remember the follow-up for you, Warm email prospecting: How to make more sales by writing to an audience of one, 11 Facebook advertising tips for small businesses. I sent a Thank You email to Ryan expressing my gratitude for being admitted and used Ramit Sethi’s “No response necessary” tip (and I meant it). Click below to download templates, winning subject lines, and more! Anyway, I’ll summarize by saying that if you were to connect with someone at Donatos about this, it would be Erin Corrigan, our digital manager. Sure, B2B marketers can’t rely on cat GIFs or goofy promotions to sell their products or services. But for impressive results? 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